Privacy Policy
Your privacy matters to us and we protect your information carefully
Introduction and Overview
This Privacy Policy explains how Keloralexo collects, uses, and protects information when you visit our website at keloralexo.sbs. We believe in transparency and want you to understand our practices regarding your personal data. This policy applies to all visitors and users of our site.
We are committed to protecting your privacy while providing valuable content about financial planning approaches. By using our site, you agree to the collection and use of information as described here. If you disagree with any part of this policy, please discontinue use of our website immediately.
Information We Collect
We collect information that you provide directly, such as when you contact us or subscribe to updates. We also collect technical information automatically through your browser and device when you access our site. This helps us understand how visitors use our content and improve their experience.
Information You Provide Directly
- Contact details including name and email address when you reach out to us or subscribe to updates
- Communication content when you send inquiries, feedback, or questions through our contact forms
- Preferences and interests you indicate when engaging with our content or subscription options
- Survey responses or feedback you voluntarily provide to help us improve our content and services
- Any other information you choose to share with us through direct communication channels
Information Collected Automatically
- Browser type, operating system, and device information used to access our website
- IP address and general geographic location derived from your internet connection
- Pages viewed, time spent on pages, and navigation patterns throughout our site
- Referring website or source that directed you to our content
- Technical data such as screen resolution, browser plugins, and language preferences
How We Use Information
We use collected information to provide, maintain, and improve our website and content. Information helps us understand visitor needs, personalize experiences, and communicate effectively. We analyze usage patterns to enhance content quality and site functionality. We do not sell personal information to third parties.
- Providing and delivering the content and information you request from us
- Responding to your inquiries, comments, and questions about financial planning topics
- Sending updates, newsletters, or information about new content if you have subscribed
- Understanding how visitors use our site through analytics and improving site performance
- Detecting, preventing, and addressing technical issues or security vulnerabilities
- Complying with legal obligations and enforcing our terms and conditions
- Conducting research and analysis to improve our content and user experience
Our Commitment: We commit to using your information only for stated purposes and protecting it with appropriate technical and organizational measures. We do not share your information with third parties for their marketing purposes. Your data is handled with care and respect.
Information Sharing and Disclosure
We do not sell or rent your personal information. We may share information with service providers who assist in operating our website, conducting analysis, or communicating with you. These parties are obligated to maintain confidentiality. We may disclose information when required by law or to protect rights and safety.
Service Providers and Partners
We work with trusted service providers who perform functions on our behalf, such as hosting services, analytics providers, and communication platforms. These providers have access only to information necessary for their functions and are contractually obligated to protect your data and use it only for purposes we specify.
Legal Requirements and Protection
We may disclose information when required by law, regulation, legal process, or governmental request. We may also share information when necessary to protect our rights, property, or safety, or that of our users or others. This includes exchanging information with other entities for fraud protection purposes.
Anonymous and Aggregated Data
We may create anonymous, aggregated, or de-identified data from information we collect. This data does not identify individuals and may be used for any purpose, including research, analysis, and sharing with third parties to understand trends in financial planning interest and website usage patterns.
Your Rights and Choices
You have rights regarding your personal information, including the right to access, correct, or delete information we hold about you. You can opt out of marketing communications at any time. You may also have rights under applicable privacy laws based on your jurisdiction, including South Africa's data protection regulations.
- You can request access to personal information we hold about you and receive a copy in a commonly used format
- You can request correction of inaccurate or incomplete personal information we maintain about you
- You can request deletion of your personal information, subject to legal obligations requiring retention
- You can request transfer of certain information to another service provider where technically feasible
- You can object to processing of your information for certain purposes, including direct marketing activities
- You can request restriction of processing your information under certain circumstances specified by law
To exercise these rights, contact us using the information provided at the end of this policy. We will respond to requests within reasonable timeframes as required by applicable law. We may need to verify your identity before processing certain requests to protect your information security.
Security Measures and Protection
We implement reasonable technical and organizational security measures to protect information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage method is completely secure. We cannot guarantee absolute security, and you provide information at your own risk. We encourage you to use caution when sharing information online.
Technical Security Measures
- Encryption of data during transmission using industry-standard protocols such as SSL and TLS
- Secure server infrastructure with firewalls, intrusion detection, and regular security updates
- Access controls and authentication requirements limiting who can view or modify information
- Regular security assessments and vulnerability testing to identify and address potential weaknesses
Organizational Security Measures
- Staff training on data protection principles and secure information handling practices
- Confidentiality agreements with employees and service providers with access to personal information
- Policies and procedures governing information collection, storage, use, and deletion
- Incident response plans to address potential data breaches promptly and effectively
Data Retention Periods
We retain information for as long as necessary to fulfill purposes described in this policy, unless longer retention is required or permitted by law. Retention periods vary based on information type and purpose. When information is no longer needed, we delete or anonymize it securely.
- Contact information and communication records retained while you engage with us and for reasonable period afterward
- Website usage analytics retained for periods necessary to understand trends and improve site experience
- Correspondence and inquiry records retained to provide consistent service and reference if needed
- We do not collect or store payment information, as we do not process financial transactions directly
- Subscription and preference information retained until you unsubscribe or request deletion
You may request deletion of your information at any time. We will comply unless retention is required for legal, accounting, or security purposes. Backup systems may retain copies for limited additional periods.
International Data Transfers
Your information may be transferred to and processed in countries other than South Africa. These countries may have data protection laws different from your jurisdiction. When we transfer information internationally, we implement appropriate safeguards to protect it in accordance with this policy and applicable law.
- Service providers in various countries may process information on our behalf under contractual protections
- We implement standard contractual clauses or other approved transfer mechanisms as required by law
- Transferred data receives protection consistent with standards described in this privacy policy
- You consent to international transfers by using our site and providing information to us
Cookies and Tracking Technologies
We use cookies and similar technologies to collect information and improve your experience. Cookies are small text files stored on your device when you visit websites. They help us recognize your browser and capture certain information. You can control cookie settings through your browser, though some site features may not function properly if cookies are disabled.
Types of Cookies Used
- Essential cookies necessary for website functionality, including navigation and access to secure areas
- Performance cookies collecting anonymous information about how visitors use our site to improve functionality
- Personalization cookies remembering your preferences and choices to provide customized experience
- Functionality cookies enabling enhanced features and personalization based on your site usage patterns
Most browsers accept cookies automatically but allow you to modify settings to decline cookies or alert you when cookies are being sent. Refer to your browser help section for specific instructions on cookie management.
Changes to Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised effective date. We encourage you to review this policy regularly to stay informed about how we protect your information.
- Material changes will be communicated through prominent notice on our website before they take effect
- Continued use of our site after policy changes constitutes acceptance of the updated policy
- We may also notify you via email if you have subscribed to updates or communications
- Previous policy versions may be available upon request for reference and comparison
If you disagree with changes to this policy, discontinue use of our website. Your continued use after changes indicates acceptance of the modified policy terms and practices.
Contact Information and Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us. We will respond to inquiries within reasonable timeframes and work to address any concerns you may have about your privacy and information protection.
Keloralexo
Pharos House, 18 The Boulevard, Westville, Durban 3629 South Africa
Phone: +27577227562
Email: content@keloralexo.sbs
This Privacy Policy was last updated on
This policy is effective as of April 7, 2026